Matilda Goad Just Opened the Chicest Hardware Store in London

Artistic representation for Matilda Goad Just Opened the Chicest Hardware Store in London

“There’s a Finnish architect named Juhani Pallasmaa who said, ‘The door handle is the handshake of a building,’” Matilda Goad tells me from her converted London conservatory, a space designed to resemble the clapboard homes of Montauk, and filled with the scalloped edges and woven ceramics that have become her brand’s signatures. “It resonated with me completely when I heard it. It’s those finishing touches that really make a room, but the hardware space, and DIY generally, are still such male-dominated spheres. Why should a backplate be any more intimidating than a bath mat? With MG&Co Hardware, I’ve been trying to bring in some playfulness and femininity to that world, to demystify everything slightly.”

The interiors at The MG&Co Hardware Store are a testament to the enduring appeal of classic design. The store, located in the heart of London, is a haven for those who appreciate the timeless elegance of vintage hardware. The store’s design is a harmonious blend of old and new, with vintage furniture and fixtures juxtaposed against contemporary lighting and displays.

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